Online community building for businesses
What do circuses, the Internet and Harry Potter fans have in common? They are all communities that house numerous individuals sharing experiences and showing support on a common interest that defies geographical limitations. The 21st Century is an age where information reaches thousands in mere seconds, and what that can do for your business is astounding, to say the least. Like Rome, online communities aren’t built in a day. It takes time, patience, and the following tips to make it happen:
Make sure your customers are passionate
The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.
Loosen the reins
It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business – so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.
Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.
Create a rich experience
Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let’s say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.
Invest in infrastructure
Dedicated team members and the right software are essential components required in taking on an online community – don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.
Don’t stress over measurements
We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.
If you’re aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.